8.14

Web sites that want to get some publicity can join a web ring, where they create links to other sites in the ring in exchange for other sites in the ring creating links to their site. What is the effect of such rings on popularity ranking techniques such as PageRank?

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It depends on what the inital PageRanks of the web pages were before they started the “web ring”.

But I think it will generally increase the PageRank for most webistes in the ring.